<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Marketing Alchemist</title>
	<atom:link href="http://www.marketing-alchemist.com/blog/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketing-alchemist.com/blog</link>
	<description></description>
	<pubDate>Sun, 04 May 2008 01:52:51 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5</generator>
	<language>en</language>
			<item>
		<title>Wealthy Affiliate - My Secret Weapon?</title>
		<link>http://www.marketing-alchemist.com/blog/announcements/wealthy-affiliate-my-secret-weapon</link>
		<comments>http://www.marketing-alchemist.com/blog/announcements/wealthy-affiliate-my-secret-weapon#comments</comments>
		<pubDate>Sat, 03 May 2008 08:27:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Announcements]]></category>

		<category><![CDATA[Recommendations]]></category>

		<category><![CDATA[wealthy affiliate]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/?p=50</guid>
		<description><![CDATA[
[Find out more about my incredible offer below!]
If you&#8217;ve been following Marketing Alchemist since the KangWeiAng.Com days, you know I&#8217;ve always
recommended Wealthy Affiliate strongly, and I still do.
If you&#8217;ve been hesitant, now is the time to stop procrastinating, because after 2 years of  threatening to increase the monthly membership fee..
Kyle and Carson have finally [...]
<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "Wealthy Affiliate - My Secret Weapon?",
	url: "http://www.marketing-alchemist.com/blog/announcements/wealthy-affiliate-my-secret-weapon"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.wealthyaffiliate.com/?a_aid=LBdyyDSj"><img src="http://www.marketing-alchemist.com/images/waff-cover.gif" border="0" alt="Wealthy Affiliate For Free" /></a><br />
[Find out more about my incredible offer below!]</p>
<p>If you&#8217;ve been following Marketing Alchemist since the KangWeiAng.Com days, you know I&#8217;ve always<br />
recommended Wealthy Affiliate strongly, and I still do.</p>
<p>If you&#8217;ve been hesitant, now is the time to stop procrastinating, because after 2 years of  threatening to increase the monthly membership fee..</p>
<p>Kyle and Carson have finally decided to <strong>DO IT!</strong></p>
<p>The price increase will take place on the 6th May, and the new price is as yet unknown.</p>
<p>However, if you join up before the 6th May, you get grandfathered into Wealthy Affiliate at a monthly rate of just $29.99 forever, as long as you remain a member!</p>
<p>Now, here&#8217;s something experienced marketers might be slightly concerned with.</p>
<p>You might think you don&#8217;t need ALL the tools that are in Wealthy Affiliate, because with time,<br />
experience, and deeper pockets, you might have purchased more superior tools and the tools<br />
at Wealthy Affiliate might be less powerful than you might need.</p>
<p>Well, guess what?</p>
<p>Same here.</p>
<p>But I&#8217;m <strong>STILL </strong>in, and am not planning to quit in the forseeable future.</p>
<p>Why&#8217;s that?</p>
<ol> 1. The forum is priceless. It&#8217;s extremely active, and the advice you get from folks REALLY doing is simply incredible. I love Warrior Forum, but the actionable advice from Wealthy Affiliate surpasses that at Warrior Forum definitely!</ol>
<ol> 2. I&#8217;ve made quite a bundle from the &#8220;WA Jobs&#8221; section on WA. It&#8217;s where you can take on jobs from other marketers and &#8220;earn as you learn&#8221;, or be on the other end of the stick and outsource your work by folks you know are reliable, simply because they are in Wealthy Affiliate.</p>
<p>Simply put, <strong>ONE</strong> job you take from there could pay for your membership fees for an entire year.</ol>
<ol> 3. Wealthy Affiliate&#8217;s going to have a brand new tool that promises to change the way you market forever. I still don&#8217;t know what it is yet, as it&#8217;s under thick wraps, but it&#8217;s one of the reasons why the  membership fees have to be increased, so I think it must be really powerful.</ol>
<ol> 4. The Wealthy Affiliate affiliate program! (Hey, look, I&#8217;m walking the talk!) You get paid $14 <strong>EVERY</strong> month for each new member you bring into Wealthy  Affiliate!</p>
<p>This opportunity is incredible, because membership at Wealthy Affiliate is something that you <strong>WOULD</strong><br />
highly recommend to your friends who wish to make money online, simply because of the high quality  of the membership!</ol>
<p>All you need to do.. Is to <strong>SHOW </strong>other folks how incredible Wealthy Affiliate is, and if they have any serious intention of making it online, they <strong>WILL</strong> want to join.</p>
<p>And here&#8217;s where I come in.</p>
<p>If you join Wealthy Affiliate with my link, I will give you a free guide, which you can download below, which will be completely filled with your own links!</p>
<p>It&#8217;s a great pre-selling tool, and you&#8217;re able to get it in addition to the enormous amount of knowledge you will gain, just for joining!</p>
<p>All you need to do is to pass your own copy of the free report around, and you&#8217;re bound to get signups!</p>
<p>Strange, I know. Just check this out.<br />
<strong><a href="http://www.marketing-alchemist.com/download/WealthyAffiliateRevealed.pdf"><br />
Download the Wealthy Affiliate Revealed Guide here!</a></strong></p>
<p>Alternatively&#8230; <strong><a href="http://www.wealthyaffiliate.com/?a_aid=LBdyyDSj ">Join Wealthy Affiliate now!</a></strong></p>
<p>Remember, the price increase on 6th May is <strong>REAL!</strong></p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=Wealthy+Affiliate+-+My+Secret+Weapon%3F&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Fannouncements%2Fwealthy-affiliate-my-secret-weapon">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/announcements/wealthy-affiliate-my-secret-weapon/feed</wfw:commentRss>
		</item>
		<item>
		<title>10 Day Cash Secret Case Study Part 3</title>
		<link>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-3</link>
		<comments>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-3#comments</comments>
		<pubDate>Fri, 02 May 2008 03:05:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[10 day cash secret]]></category>

		<category><![CDATA[neil shearing]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/?p=49</guid>
		<description><![CDATA[If you missed the previous parts of the 10 Day Cash Secret Case Study, here they are:
10 Day Cash Secret Case Study Part 0
10 Day Cash Secret Case Study Part 1
10 Day Cash Secret Case Study Part 2
So it&#8217;s been 17 days since the site has been set up.
In these 17 days, I&#8217;ve also heard [...]
<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "10 Day Cash Secret Case Study Part 3",
	url: "http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-3"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p>If you missed the previous parts of the <strong><a href="http://marketing-alchemist.com/10DayCash">10 Day Cash Secret</a> </strong>Case Study, here they are:<br />
<strong><a href="http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study">10 Day Cash Secret Case Study Part 0</a><br />
<a href="http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-1">10 Day Cash Secret Case Study Part 1</a><br />
<a href="http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-2">10 Day Cash Secret Case Study Part 2</a></strong></p>
<p>So it&#8217;s been 17 days since <a href="http://promusicmaniac.com/">the site</a> has been set up.</p>
<p>In these 17 days, I&#8217;ve also heard folks telling me that I shouldn&#8217;t reveal the actual URLs of sites as they will be de-indexed very quickly as soon as Google hears of it.</p>
<p>I heard that&#8217;s what happened to Brad Fallon&#8217;s wildly popular Wedding Favours site, which he showcased during the launch of Stompernet. And that was supposed to be a site that earned more than a million dollars a year.</p>
<p>Anyway, here&#8217;s the status of the site so far:</p>
<p><img src="http://www.marketing-alchemist.com/images/indexed-promusicmaniac.gif" alt="" /></p>
<p>Looks pretty good eh? Especially considering the fact that it took me less than an hour, including learning time!</p>
<p>I could easily set up ten of these in a day, let their rankings grow, then come back in a month to sell them off. And I would probably have made a little bit off affiliate sales and Adsense clicks in the meantime.</p>
<p>Talk about turbo-charged website flipping. </p>
<p>*Update: I&#8217;m posting this one day after I wrote it, and Google seems to be eating up my pages at an alarming rate. Check it out.</p>
<p><img src="http://www.marketing-alchemist.com/images/indexed2-promusicmaniac.gif" alt="" /></p>
<p>Resources used for this case study..<br />
<strong><a href="http://marketing-alchemist.com/10DayCash">10 Day Cash Secret:</a></strong> The blueprint behind the entire case study.<br />
<strong><a href="http://promusicmaniac.com/">ProMusicManiac:</a> </strong>The site I created from the blueprint.<br />
<strong><a href="http://marketing-alchemist.com/3WayLinks">3 Way Links:</a></strong> The network I used to beef up the links for my site for the case study.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=10+Day+Cash+Secret+Case+Study+Part+3&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Fcase-studies%2F10-day-cash-secret-case-study-part-3">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-3/feed</wfw:commentRss>
		</item>
		<item>
		<title>Speed PPC Case Study Part 3</title>
		<link>http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-3</link>
		<comments>http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-3#comments</comments>
		<pubDate>Mon, 28 Apr 2008 13:45:11 +0000</pubDate>
		<dc:creator>kang</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Pay Per Click]]></category>

		<category><![CDATA[ppc affiliate marketing]]></category>

		<category><![CDATA[speed ppc]]></category>

		<category><![CDATA[speedppc]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/?p=48</guid>
		<description><![CDATA[If you missed the previous parts of the Speed PPC Case Study, here they are:
Speed PPC Case Study Part 0
Speed PPC Case Study Part 1
Speed PPC Case Study Part 2

Looking back, I finished setting up the case study 7 days ago, on the 21st April.
I have about 10 keywords, which I transformed into 10 adgroups [...]
<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "Speed PPC Case Study Part 3",
	url: "http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-3"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p>If you missed the previous parts of the <strong><a href="http://marketing-alchemist.com/SpeedPPC">Speed PPC</a> </strong>Case Study, here they are:<br />
<strong><a href="http://www.marketing-alchemist.com/blog/wp-admin/Speed PPC Case Study">Speed PPC Case Study Part 0</a><br />
<a href="http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-1">Speed PPC Case Study Part 1</a><br />
<a href="http://www.marketing-alchemist.com/blog/uncategorized/speed-ppc-case-study-part-2">Speed PPC Case Study Part 2</a></strong></p>
<p><img class="aligncenter" src="http://www.marketing-alchemist.com/images/adspend" alt="" /></p>
<p>Looking back, I finished setting up the case study 7 days ago, on the 21st April.</p>
<p>I have about 10 keywords, which I transformed into 10 adgroups without breaking a sweat with<strong> <a href="http://marketing-alchemist.com/SpeedPPC">Speed PPC.</a></strong> Yes, 10 adgroups with <strong>ONE </strong>keyword per adgroup, each having its broad, exact, and phrase counterparts. I thought this sort of adgroups only happened in fairy tales.</p>
<p>As you might recall, the MSN and Yahoo! versions of this campaign were also magically generated from <strong><a href="http://marketing-alchemist.com/SpeedPPC">Speed PPC</a></strong> all at one go.</p>
<p>I&#8217;m having problems with Yahoo! because they don&#8217;t allow you to import campaigns until you&#8217;ve spent more than $200 with them in clicks cost. I was slightly irritated at first, but they agreed to help my upload my campaigns for the first 1500 keywords so I guess I&#8217;ll stick with them.</p>
<p>Not like it takes too long to build up a $200 adspend.</p>
<p>But as of this point in time, I&#8217;ve only got the Google and MSN campaigns up, each with 10 keywords.</p>
<p>Here&#8217;s my adspend.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.marketing-alchemist.com/images/adspend.gif" alt="" /></p>
<p style="text-align: left;">Erm, I believe Google doesn&#8217;t allow advertisers to show their stats? I hope this is fine? Anyway, I&#8217;m not spending $0.33 SGD per click, and have accumulated a total of $4.57 SGD, which is approximately equals to $2.69 USD on Google.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.marketing-alchemist.com/images/msn-adspend.gif" alt="" /></p>
<p style="text-align: left;">I&#8217;ve only had one pathetic click from MSN at $0.26 USD.</p>
<p style="text-align: left;">Notice the dismal number of clicks. The CTR is fine though. Not perfect, but fine, given the number of keywords I have, and the obscurity of the niche.</p>
<p style="text-align: left;">So I&#8217;ve spent a total of $2.95 USD and ~30 minutes on the campaign so far. (It took so long because I was learning<a href="http://marketing-alchemist.com/SpeedPPC"> <strong>Speed PPC</strong></a> and watching the video as I went along)</p>
<p style="text-align: left;">And I now have one sale from the campaign, 3 days ago.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.marketing-alchemist.com/images/commish.gif" alt="commssions" /></p>
<p style="text-align: left;">For a profit of $24.26. Nothing to write home about, but it&#8217;s a profit of 822.37% return on investment nonetheless.</p>
<p style="text-align: left;">Also, take note that I&#8217;m not using a custom-made landing page for this; all I&#8217;m doing is direct-linking, which adds to the coolness of it all. I&#8217;ll let the campaign run abit more, and after my exams, when I have the mood, I&#8217;ll do a little bit of research and throw in more keywords, add in the Yahoo! component, and hope it starts making me consistent sales everyday.</p>
<p style="text-align: left;">Again, if you decide to get <a href="http://marketing-alchemist.com/SpeedPPC"><strong>Speed PP</strong>C</a> via <strong><a href="http://marketing-alchemist.com/SpeedPPC">my link</a></strong>, I&#8217;ll be there to help you set up your first campaign with it, and soon enough, you&#8217;ll be good enough to do it yourself.</p>
<p style="text-align: center;">
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=Speed+PPC+Case+Study+Part+3&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Fcase-studies%2Fspeed-ppc-case-study-part-3">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-3/feed</wfw:commentRss>
		</item>
		<item>
		<title>Speed PPC Case Study Part 2</title>
		<link>http://www.marketing-alchemist.com/blog/uncategorized/speed-ppc-case-study-part-2</link>
		<comments>http://www.marketing-alchemist.com/blog/uncategorized/speed-ppc-case-study-part-2#comments</comments>
		<pubDate>Mon, 21 Apr 2008 18:40:30 +0000</pubDate>
		<dc:creator>kang</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Pay Per Click]]></category>

		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[ppc affiliate marketing]]></category>

		<category><![CDATA[speed ppc]]></category>

		<category><![CDATA[speedppc]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/?p=47</guid>
		<description><![CDATA[[If you missed Part 1 of the Speed PPC Case Study, it&#8217;s here.]
So I&#8217;ve finally got around to implementing Speed PPC to my current running campaign. I&#8217;m starting small, so basically I&#8217;m just making use of Speed PPC to generate the campaigns for Google, Yahoo! and MSN.
It was an almost complete cut and paste job [...]
<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "Speed PPC Case Study Part 2",
	url: "http://www.marketing-alchemist.com/blog/uncategorized/speed-ppc-case-study-part-2"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p>[If you missed Part 1 of the <strong><a href="http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-1">Speed PPC Case Study</a></strong>, it&#8217;s <a href="http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-1"><strong>here</strong>.</a>]</p>
<p>So I&#8217;ve finally got around to implementing <a href="http://marketing-alchemist.com/SpeedPPC"><strong></strong></a><strong><a href="http://marketing-alchemist.com/SpeedPPC">Speed PPC</a></strong> to my current running campaign. I&#8217;m starting small, so basically I&#8217;m just making use of <a href="http://marketing-alchemist.com/SpeedPPC"></a><a href="http://marketing-alchemist.com/SpeedPPC"><strong></strong></a><strong><a href="http://marketing-alchemist.com/SpeedPPC">Speed PPC</a></strong> to generate the campaigns for Google, Yahoo! and MSN.</p>
<p>It was an almost complete cut and paste job from my previous small campaign, so it didn&#8217;t take much time at all. The campaign generation was a breeze. The uploading part proved abit challenging though..</p>
<p><strong>Google: </strong>Being the platform I was most familiar with, I thought I would be able to import <strong><a href="http://marketing-alchemist.com/SpeedPPC">Speed PPC</a></strong> smoothly. Alas, I got abit confused there and had to refer to the video again for instructions from <strong><a href="http://marketing-alchemist.com/SpeedPPC">Speed PPC</a></strong>. But still, with that little bit of guidance, it was no sweat.</p>
<p><strong>YSM: </strong>I got abit pissed here. <strong><a href="http://marketing-alchemist.com/SpeedPPC">Speed PPC</a></strong> seemed to generate the campaigns fine, but somehow I couldn&#8217;t find the import function in YSM. I did a few searches online and found people saying that you have to be using &#8220;Gold&#8221; level or something to have the import function disable. I just shot them an email today asking if this was true, and if it was, what kind of rule this was.</p>
<p>So yes, mission failure for YSM.</p>
<p><strong>MSN: </strong>I thought MSN was going to be the most tedious of all three but surprisingly, the uploading process was really smooth as well.</p>
<p>So now, I&#8217;ve just got to wait and see if Yahoo! comes back to me with a favorable reply. And then I&#8217;ll post the stats for this campaign soon. But I wouldn&#8217;t be blogging much these 2 weeks because.. Sigh, exams are coming.</p>
<p>And anyway, I was exploring the <a href="http://marketing-alchemist.com/SpeedPPC"><strong></strong></a><strong><a href="http://marketing-alchemist.com/gotrythis/admin/LinkStats_h.php?id=8">Speed PPC</a></strong> forums today and was glad to see that there were people who really knew their stuff damn well. I learnt quite abit from there, and will be going in again to read carefully, the threads of all the experts present, and learn from their experience.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=Speed+PPC+Case+Study+Part+2&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Funcategorized%2Fspeed-ppc-case-study-part-2">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/uncategorized/speed-ppc-case-study-part-2/feed</wfw:commentRss>
		</item>
		<item>
		<title>My Newly Found Admiration for Randy Pausch</title>
		<link>http://www.marketing-alchemist.com/blog/productivity/my-newly-acquired-admiration-for-randy-pausch</link>
		<comments>http://www.marketing-alchemist.com/blog/productivity/my-newly-acquired-admiration-for-randy-pausch#comments</comments>
		<pubDate>Sun, 20 Apr 2008 15:17:49 +0000</pubDate>
		<dc:creator>kang</dc:creator>
		
		<category><![CDATA[Inspirational]]></category>

		<category><![CDATA[Productivity]]></category>

		<category><![CDATA[randy pausch]]></category>

		<category><![CDATA[the last lecture]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/?p=46</guid>
		<description><![CDATA[Yes yes yes, I know Randy Pausch&#8217;s &#8220;The Last Lecture&#8221; video has been up on Youtube for a long, long time, but I&#8217;ve only seen the &#8220;short&#8221; version of it the last time I saw it and was like, wow, it&#8217;s good, and left it at that.
2 days ago, at MPH, I saw his new [...]
<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "My Newly Found Admiration for Randy Pausch",
	url: "http://www.marketing-alchemist.com/blog/productivity/my-newly-acquired-admiration-for-randy-pausch"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p>Yes yes yes, I know Randy Pausch&#8217;s &#8220;The Last Lecture&#8221; video has been up on Youtube for a long, long time, but I&#8217;ve only seen the &#8220;short&#8221; version of it the last time I saw it and was like, wow, it&#8217;s good, and left it at that.</p>
<p>2 days ago, at MPH, I saw his new book on display, read a few pages and was blown away.</p>
<p>I came back home, found the transcript for his lecture, and spent about 2 hours today watching the complete video with the better half.</p>
<p>And I&#8217;m now a changed man <img src='http://www.marketing-alchemist.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I&#8217;m now in the midst of watching his lecture on time management. At one point of time, he says that the way to overcome procrastination is to do the thing you hate first. If your task is to eat the frog, don&#8217;t spend so much time looking at the frog, and just eat it!</p>
<p>If you have 3 frogs to eat, eat the smallest one first!</p>
<p>I&#8217;ve heard that analogy before, and even actually read the book by Brian Tracy, Eat That Frog!, but now that I&#8217;m hearing it from the mouth of someone I&#8217;ve some to respect, I&#8217;ve decided to pause the video, come post a short post here, and go ahead to prepare my materials for my Management and Organization exam next week, and come back to his lecture soon <img src='http://www.marketing-alchemist.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>And before I go, here are some links you might be interested in. If you haven&#8217;t checked any of them out, I strongly urge you to do so!</p>
<p><strong><a href="http://www.youtube.com/watch?v=ji5_MqicxSo">The famous &#8220;Last Lecture&#8221;</a></strong></p>
<p><strong><a href="http://www.youtube.com/watch?v=ji5_MqicxSo"><br />
</a><a href="http://download.srv.cs.cmu.edu/~pausch/Randy/pauschlastlecturetranscript.pdf">Transcript of the last lecture</a></strong></p>
<p><strong><a href="http://www.youtube.com/watch?v=oTugjssqOT0&amp;feature=related"><br />
Time Management Lecture</a></strong></p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=My+Newly+Found+Admiration+for+Randy+Pausch&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Fproductivity%2Fmy-newly-acquired-admiration-for-randy-pausch">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/productivity/my-newly-acquired-admiration-for-randy-pausch/feed</wfw:commentRss>
		</item>
		<item>
		<title>10 Day Cash Secret Case Study Part 2</title>
		<link>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-2</link>
		<comments>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-2#comments</comments>
		<pubDate>Sat, 19 Apr 2008 05:12:13 +0000</pubDate>
		<dc:creator>kang</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[10 day cash secret]]></category>

		<category><![CDATA[neil shearing]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/?p=45</guid>
		<description><![CDATA[Okay, so I&#8217;ve more or less completed all I need to do for the case study.
I decided not to put up a custom header due to lack of time. I&#8217;ve added the site to the 3WL network, and implemented two out of the 3 promotional techniques Neil talked about.
Namely, I created a Sitemap, added the [...]
<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "10 Day Cash Secret Case Study Part 2",
	url: "http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-2"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p>Okay, so I&#8217;ve more or less completed all I need to do for the case study.</p>
<p>I decided not to put up a custom header due to lack of time. I&#8217;ve added the site to <strong><a href="http://marketing-alchemist.com/3WayLinks">the 3WL network</a></strong>, and implemented two out of the 3 promotional techniques Neil talked about.</p>
<p>Namely, I created a Sitemap, added the sitemap to Google, and created an additional link from a free wordpress blog. I skipped the step for adding the RSS feed to the blog, but I couldn&#8217;t get the plugins to work, and I felt lazy.</p>
<p>A results-wise update.</p>
<p>It&#8217;s been 4 days since the blog was up, it&#8217;s already been indexed. I thought that was pretty good, considering the amount of effort I took to implement the steps, and the fun and sense of satisfaction involved <img src='http://www.marketing-alchemist.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I have this devious plan to perhaps sell the site once it manages to get some good ranking or even pagerank, and the sale alone should be worth more than the purchase price already.</p>
<p>No idea if I&#8217;ll be able to get some adsense clicks or even affiliate sales though. If I do, I guess they&#8217;re just bonuses, and shouldn&#8217;t amount to too much money.</p>
<p>I&#8217;ll update you more on the results when I see something significant. So, as a tentative conclusion to the case study, here are some vital links.</p>
<p><strong><a href="http://marketing-alchemist.com/10DayCash">10 Day Cash Secret:</a></strong> The blueprint behind the entire case study.<br />
<strong><a href="http://promusicmaniac.com/">ProMusicManiac:</a> </strong>The site I created from the blueprint.<br />
<strong><a href="http://marketing-alchemist.com/3WayLinks">3 Way Links:</a></strong> The network I used to beef up the links for my site for the case study.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=10+Day+Cash+Secret+Case+Study+Part+2&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Fcase-studies%2F10-day-cash-secret-case-study-part-2">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-2/feed</wfw:commentRss>
		</item>
		<item>
		<title>10 Day Cash Secret Case Study Part 1</title>
		<link>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-1</link>
		<comments>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-1#comments</comments>
		<pubDate>Tue, 15 Apr 2008 17:46:19 +0000</pubDate>
		<dc:creator>kang</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/?p=44</guid>
		<description><![CDATA[Okay, so I finished setting up everything in less then an hour I suppose, including the time I used to rewatch some of the videos and understand some of the technical glitches.
I also spent some time to install Analytics and Adsense on it.
Here&#8217;s what it looks like for now.
Well I think it&#8217;s pretty cool. And [...]
<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "10 Day Cash Secret Case Study Part 1",
	url: "http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-1"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p>Okay, so I finished setting up everything in less then an hour I suppose, including the time I used to rewatch some of the videos and understand some of the technical glitches.</p>
<p>I also spent some time to install Analytics and Adsense on it.</p>
<p><strong><a href="http://promusicmaniac.com/">Here&#8217;s what it looks like for now.</a></strong></p>
<p>Well I think it&#8217;s pretty cool. And it&#8217;s set to auto update every 5 minutes, so Google is supposed to love it.</p>
<p>What I plan to do to it next:</p>
<ol>
<li>Slap up a simple header</li>
<li>Add <strong><a href="http://marketing-alchemist.com/3WayLinks">3 Way Links</a></strong> to it</li>
<li>Use the 3 steps Neil has recommended to help drive traffic to the site.</li>
</ol>
<p>I guess it&#8217;ll pretty much be autopilot after that. I&#8217;ll report back with the stats when I find anything cool.</p>
<p>Meanwhile, stay tuned <img src='http://www.marketing-alchemist.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=10+Day+Cash+Secret+Case+Study+Part+1&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Fcase-studies%2F10-day-cash-secret-case-study-part-1">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study-part-1/feed</wfw:commentRss>
		</item>
		<item>
		<title>10 Day Cash Secret Case Study</title>
		<link>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study</link>
		<comments>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study#comments</comments>
		<pubDate>Tue, 15 Apr 2008 14:34:12 +0000</pubDate>
		<dc:creator>kang</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[10 day cash]]></category>

		<category><![CDATA[neil shearing]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/?p=35</guid>
		<description><![CDATA[I&#8217;m on a case-study-spree these days.
I want to concentrate on the SpeedPPC case study, but I&#8217;ve got 10 Day Cash for awhile already, and since the process takes less than an hour from start to finish, according to what Neil says, I decided to do this first instead.
Basically, the idea is to set up a [...]
<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "10 Day Cash Secret Case Study",
	url: "http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m on a case-study-spree these days.</p>
<p>I want to concentrate on the <strong><a href="http://marketing-alchemist.com/SpeedPPC">SpeedPPC</a></strong> case study, but I&#8217;ve got <strong><a href="http://marketing-alchemist.com/10DayCash" target="_blank">10 Day Cash</a></strong> for awhile already, and since the process takes less than an hour from start to finish, according to what Neil says, I decided to do this first instead.</p>
<p>Basically, the idea is to set up a wordpress blog, get a datafeed from a merchant, and traffic and sales will come following that. Because this datafeed is supposed to be fed to the blog slowly, it seems like it is being updated very regularly and thus will get high rankings.</p>
<p>I&#8217;ve already bought the domain name and have the feed ready. So the next step is just reviewing the videos and setting things up.</p>
<p>If you want to check it out before I commence on the case study, here you go:<a href="http://marketing-alchemist.com/10DayCash"> <strong>10 Day Cash</strong></a></p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=10+Day+Cash+Secret+Case+Study&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Fcase-studies%2F10-day-cash-secret-case-study">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/case-studies/10-day-cash-secret-case-study/feed</wfw:commentRss>
		</item>
		<item>
		<title>Speed PPC Case Study Part 1</title>
		<link>http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-1</link>
		<comments>http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-1#comments</comments>
		<pubDate>Tue, 15 Apr 2008 10:35:45 +0000</pubDate>
		<dc:creator>kang</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Pay Per Click]]></category>

		<category><![CDATA[adwords marketing]]></category>

		<category><![CDATA[ppc marketing]]></category>

		<category><![CDATA[speed ppc]]></category>

		<category><![CDATA[speedppc]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/uncategorized/speed-ppc-case-study-part-1</guid>
		<description><![CDATA[I really meant to have Part 1 ready before the 7-Day launch promotion ends.
Unfortunately, due to heavy work commitments and my usual goofing off, I&#8217;m now doing part 1 with the launch promotion ending in a few hours time. If you&#8217;re wondering what the promotion is all about, check out the table of comparisons here:

If [...]
<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "Speed PPC Case Study Part 1",
	url: "http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-1"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p>I really meant to have Part 1 ready before the 7-Day launch promotion ends.</p>
<p>Unfortunately, due to heavy work commitments and my usual goofing off, I&#8217;m now doing part 1 with the launch promotion ending in a few hours time. If you&#8217;re wondering what the promotion is all about, check out the table of comparisons here:</p>
<p style="text-align: center"><img src="http://www.marketing-alchemist.com/blog/wp-content/uploads/2008/04/speedppccomparison.gif" alt="speedppccomparison.gif" /></p>
<p>If it manages to do all it promises, $497 isn&#8217;t expensive at all. Or if you&#8217;re really tight, the $397 would do too.</p>
<p>Okay, so what I&#8217;m going to do in this case study is this. I&#8217;m going to take one of my previous profitable campaigns, and recreate a campaign for it using <a href="http://www.speedppc.com/cmd.php?af=758557">SpeedPPC</a>. I&#8217;ve taken the campaign down for awhile because I wanted to do a major overhaul; <a href="http://www.speedppc.com/cmd.php?af=758557">SpeedPPC</a> came out at just the right timing.</p>
<p>So, here&#8217;s a screenshot of my spendings for this campaign:</p>
<p style="text-align: center"><img src="http://www.marketing-alchemist.com/blog/wp-content/uploads/2008/04/blast-spendings.jpg" alt="blast-spendings.jpg" /><br />
Total of $103.59 SGD, which is about $60 USD</p>
<p>And my earnings..</p>
<p style="text-align: center">&nbsp;</p>
<p align="center"><img src="http://www.marketing-alchemist.com/blog/wp-content/uploads/2008/04/blast-earnings.jpg" alt="blast-earnings.jpg" /><br />
A total of $171.45.</p>
<p>For a profit of $111.45, and an ROI of 185%. Nothing to write home about, but much space for improvement.I&#8217;m going to recreate this campaign from scratch, and assign one keyword per adgroup, which <a href="http://www.speedppc.com/cmd.php?af=758557">SpeedPPC</a> is supposed to be able to do.</p>
<p>I&#8217;ll then sign up for Yahoo! and MSN and then use the campaigns generated from <a href="http://www.speedppc.com/cmd.php?af=758557">SpeedPPC</a> and just plaster them in.</p>
<p>And then we&#8217;ll just sit back, relax and see what happens. Since <a href="http://www.speedppc.com/cmd.php?af=758557">SpeedPPC</a> places a great emphasis on speed, I&#8217;ll try to take note how much time I spend on each activity as well.</p>
<p>I hope you&#8217;re looking forward to this <img src='http://www.marketing-alchemist.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=Speed+PPC+Case+Study+Part+1&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Fcase-studies%2Fspeed-ppc-case-study-part-1">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/case-studies/speed-ppc-case-study-part-1/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Richard Branson Guide to Making Money With Blogs - From copyblogger</title>
		<link>http://www.marketing-alchemist.com/blog/ramblings/the-richard-branson-guide-to-making-money-with-blogs-from-copyblogger</link>
		<comments>http://www.marketing-alchemist.com/blog/ramblings/the-richard-branson-guide-to-making-money-with-blogs-from-copyblogger#comments</comments>
		<pubDate>Tue, 15 Apr 2008 09:11:19 +0000</pubDate>
		<dc:creator>kang</dc:creator>
		
		<category><![CDATA[Ramblings]]></category>

		<guid isPermaLink="false">http://www.marketing-alchemist.com/blog/ramblings/the-richard-branson-guide-to-making-money-with-blogs-from-copyblogger</guid>
		<description><![CDATA[Awesome short post on copyblogger!
I wanted to be an editor or a journalist… but I soon found I had to become an entrepreneur in order to keep my magazine going. ~Richard Branson
You’re not a writer.
You’re not a content producer.
You’re not a blogger.
You’re an entrepreneur.

<script type="text/javascript">
SHARETHIS.addEntry(
	{
	title: "The Richard Branson Guide to Making Money With Blogs - From copyblogger",
	url: "http://www.marketing-alchemist.com/blog/ramblings/the-richard-branson-guide-to-making-money-with-blogs-from-copyblogger"
	}
	
	
);
</script>
	]]></description>
			<content:encoded><![CDATA[<p>Awesome short post on <a href="http://www.copyblogger.com/richard-branson-blogging/">copyblogger!</a></p>
<p><em>I wanted to be an editor or a journalist… but I soon found I had to become an entrepreneur in order to keep my magazine going. ~Richard Branson</em></p>
<p>You’re not a writer.</p>
<p>You’re not a content producer.</p>
<p>You’re not a blogger.</p>
<p>You’re an entrepreneur.</p>
<p><a href="http://sharethis.com/item?&wp=2.5&amp;publisher=cbb151c7-0113-4e2e-9851-200e10bbf881&amp;title=The+Richard+Branson+Guide+to+Making+Money+With+Blogs+-+From+copyblogger&amp;url=http%3A%2F%2Fwww.marketing-alchemist.com%2Fblog%2Framblings%2Fthe-richard-branson-guide-to-making-money-with-blogs-from-copyblogger">ShareThis</a></p>]]></content:encoded>
			<wfw:commentRss>http://www.marketing-alchemist.com/blog/ramblings/the-richard-branson-guide-to-making-money-with-blogs-from-copyblogger/feed</wfw:commentRss>
		</item>
	</channel>
</rss>
