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If you missed the previous parts of the Speed PPC Case Study, here they are:
Speed PPC Case Study Part 0
Speed PPC Case Study Part 1
Speed PPC Case Study Part 2

Looking back, I finished setting up the case study 7 days ago, on the 21st April.

I have about 10 keywords, which I transformed into 10 adgroups without breaking a sweat with Speed PPC. Yes, 10 adgroups with ONE keyword per adgroup, each having its broad, exact, and phrase counterparts. I thought this sort of adgroups only happened in fairy tales.

As you might recall, the MSN and Yahoo! versions of this campaign were also magically generated from Speed PPC all at one go.

I’m having problems with Yahoo! because they don’t allow you to import campaigns until you’ve spent more than $200 with them in clicks cost. I was slightly irritated at first, but they agreed to help my upload my campaigns for the first 1500 keywords so I guess I’ll stick with them.

Not like it takes too long to build up a $200 adspend.

But as of this point in time, I’ve only got the Google and MSN campaigns up, each with 10 keywords.

Here’s my adspend.

Erm, I believe Google doesn’t allow advertisers to show their stats? I hope this is fine? Anyway, I’m not spending $0.33 SGD per click, and have accumulated a total of $4.57 SGD, which is approximately equals to $2.69 USD on Google.

I’ve only had one pathetic click from MSN at $0.26 USD.

Notice the dismal number of clicks. The CTR is fine though. Not perfect, but fine, given the number of keywords I have, and the obscurity of the niche.

So I’ve spent a total of $2.95 USD and ~30 minutes on the campaign so far. (It took so long because I was learning Speed PPC and watching the video as I went along)

And I now have one sale from the campaign, 3 days ago.

For a profit of $24.26. Nothing to write home about, but it’s a profit of 822.37% return on investment nonetheless.

Also, take note that I’m not using a custom-made landing page for this; all I’m doing is direct-linking, which adds to the coolness of it all. I’ll let the campaign run abit more, and after my exams, when I have the mood, I’ll do a little bit of research and throw in more keywords, add in the Yahoo! component, and hope it starts making me consistent sales everyday.

Again, if you decide to get Speed PPC via my link, I’ll be there to help you set up your first campaign with it, and soon enough, you’ll be good enough to do it yourself.