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I really meant to have Part 1 ready before the 7-Day launch promotion ends.

Unfortunately, due to heavy work commitments and my usual goofing off, I’m now doing part 1 with the launch promotion ending in a few hours time. If you’re wondering what the promotion is all about, check out the table of comparisons here:

If it manages to do all it promises, $497 isn’t expensive at all. Or if you’re really tight, the $397 would do too.

Okay, so what I’m going to do in this case study is this. I’m going to take one of my previous profitable campaigns, and recreate a campaign for it using SpeedPPC. I’ve taken the campaign down for awhile because I wanted to do a major overhaul; SpeedPPC came out at just the right timing.

So, here’s a screenshot of my spendings for this campaign:

Total of $103.59 SGD, which is about $60 USD

And my earnings..

A total of $171.45.

For a profit of $111.45, and an ROI of 185%. Nothing to write home about, but much space for improvement.I’m going to recreate this campaign from scratch, and assign one keyword per adgroup, which SpeedPPC is supposed to be able to do.

I’ll then sign up for Yahoo! and MSN and then use the campaigns generated from SpeedPPC and just plaster them in.

And then we’ll just sit back, relax and see what happens. Since SpeedPPC places a great emphasis on speed, I’ll try to take note how much time I spend on each activity as well.

I hope you’re looking forward to this