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If you missed the previous parts of the Speed PPC Case Study, here they are:
Speed PPC Case Study Part 0
Speed PPC Case Study Part 1
Speed PPC Case Study Part 2

Looking back, I finished setting up the case study 7 days ago, on the 21st April.

I have about 10 keywords, which I transformed into 10 adgroups without breaking a sweat with Speed PPC. Yes, 10 adgroups with ONE keyword per adgroup, each having its broad, exact, and phrase counterparts. I thought this sort of adgroups only happened in fairy tales.

As you might recall, the MSN and Yahoo! versions of this campaign were also magically generated from Speed PPC all at one go.

I’m having problems with Yahoo! because they don’t allow you to import campaigns until you’ve spent more than $200 with them in clicks cost. I was slightly irritated at first, but they agreed to help my upload my campaigns for the first 1500 keywords so I guess I’ll stick with them.

Not like it takes too long to build up a $200 adspend.

But as of this point in time, I’ve only got the Google and MSN campaigns up, each with 10 keywords.

Here’s my adspend.

Erm, I believe Google doesn’t allow advertisers to show their stats? I hope this is fine? Anyway, I’m not spending $0.33 SGD per click, and have accumulated a total of $4.57 SGD, which is approximately equals to $2.69 USD on Google.

I’ve only had one pathetic click from MSN at $0.26 USD.

Notice the dismal number of clicks. The CTR is fine though. Not perfect, but fine, given the number of keywords I have, and the obscurity of the niche.

So I’ve spent a total of $2.95 USD and ~30 minutes on the campaign so far. (It took so long because I was learning Speed PPC and watching the video as I went along)

And I now have one sale from the campaign, 3 days ago.

For a profit of $24.26. Nothing to write home about, but it’s a profit of 822.37% return on investment nonetheless.

Also, take note that I’m not using a custom-made landing page for this; all I’m doing is direct-linking, which adds to the coolness of it all. I’ll let the campaign run abit more, and after my exams, when I have the mood, I’ll do a little bit of research and throw in more keywords, add in the Yahoo! component, and hope it starts making me consistent sales everyday.

Again, if you decide to get Speed PPC via my link, I’ll be there to help you set up your first campaign with it, and soon enough, you’ll be good enough to do it yourself.

Posted by kang | No Comments »

[If you missed Part 1 of the Speed PPC Case Study, it’s here.]

So I’ve finally got around to implementing Speed PPC to my current running campaign. I’m starting small, so basically I’m just making use of Speed PPC to generate the campaigns for Google, Yahoo! and MSN.

It was an almost complete cut and paste job from my previous small campaign, so it didn’t take much time at all. The campaign generation was a breeze. The uploading part proved abit challenging though..

Google: Being the platform I was most familiar with, I thought I would be able to import Speed PPC smoothly. Alas, I got abit confused there and had to refer to the video again for instructions from Speed PPC. But still, with that little bit of guidance, it was no sweat.

YSM: I got abit pissed here. Speed PPC seemed to generate the campaigns fine, but somehow I couldn’t find the import function in YSM. I did a few searches online and found people saying that you have to be using “Gold” level or something to have the import function disable. I just shot them an email today asking if this was true, and if it was, what kind of rule this was.

So yes, mission failure for YSM.

MSN: I thought MSN was going to be the most tedious of all three but surprisingly, the uploading process was really smooth as well.

So now, I’ve just got to wait and see if Yahoo! comes back to me with a favorable reply. And then I’ll post the stats for this campaign soon. But I wouldn’t be blogging much these 2 weeks because.. Sigh, exams are coming.

And anyway, I was exploring the Speed PPC forums today and was glad to see that there were people who really knew their stuff damn well. I learnt quite abit from there, and will be going in again to read carefully, the threads of all the experts present, and learn from their experience.

Posted by kang | 1 Comment »

Yes yes yes, I know Randy Pausch’s “The Last Lecture” video has been up on Youtube for a long, long time, but I’ve only seen the “short” version of it the last time I saw it and was like, wow, it’s good, and left it at that.

2 days ago, at MPH, I saw his new book on display, read a few pages and was blown away.

I came back home, found the transcript for his lecture, and spent about 2 hours today watching the complete video with the better half.

And I’m now a changed man

I’m now in the midst of watching his lecture on time management. At one point of time, he says that the way to overcome procrastination is to do the thing you hate first. If your task is to eat the frog, don’t spend so much time looking at the frog, and just eat it!

If you have 3 frogs to eat, eat the smallest one first!

I’ve heard that analogy before, and even actually read the book by Brian Tracy, Eat That Frog!, but now that I’m hearing it from the mouth of someone I’ve some to respect, I’ve decided to pause the video, come post a short post here, and go ahead to prepare my materials for my Management and Organization exam next week, and come back to his lecture soon

And before I go, here are some links you might be interested in. If you haven’t checked any of them out, I strongly urge you to do so!

The famous “Last Lecture”

Transcript of the last lecture

Time Management Lecture

Posted by kang | No Comments »

Okay, so I’ve more or less completed all I need to do for the case study.

I decided not to put up a custom header due to lack of time. I’ve added the site to the 3WL network, and implemented two out of the 3 promotional techniques Neil talked about.

Namely, I created a Sitemap, added the sitemap to Google, and created an additional link from a free wordpress blog. I skipped the step for adding the RSS feed to the blog, but I couldn’t get the plugins to work, and I felt lazy.

A results-wise update.

It’s been 4 days since the blog was up, it’s already been indexed. I thought that was pretty good, considering the amount of effort I took to implement the steps, and the fun and sense of satisfaction involved

I have this devious plan to perhaps sell the site once it manages to get some good ranking or even pagerank, and the sale alone should be worth more than the purchase price already.

No idea if I’ll be able to get some adsense clicks or even affiliate sales though. If I do, I guess they’re just bonuses, and shouldn’t amount to too much money.

I’ll update you more on the results when I see something significant. So, as a tentative conclusion to the case study, here are some vital links.

10 Day Cash Secret: The blueprint behind the entire case study.
ProMusicManiac: The site I created from the blueprint.
3 Way Links: The network I used to beef up the links for my site for the case study.

Posted by kang | No Comments »

Okay, so I finished setting up everything in less then an hour I suppose, including the time I used to rewatch some of the videos and understand some of the technical glitches.

I also spent some time to install Analytics and Adsense on it.

Here’s what it looks like for now.

Well I think it’s pretty cool. And it’s set to auto update every 5 minutes, so Google is supposed to love it.

What I plan to do to it next:

1. Slap up a simple header
2. Add 3 Way Links to it
3. Use the 3 steps Neil has recommended to help drive traffic to the site.

I guess it’ll pretty much be autopilot after that. I’ll report back with the stats when I find anything cool.

Meanwhile, stay tuned

Posted by kang | 5 Comments »

I’m on a case-study-spree these days.

I want to concentrate on the SpeedPPC case study, but I’ve got 10 Day Cash for awhile already, and since the process takes less than an hour from start to finish, according to what Neil says, I decided to do this first instead.

Basically, the idea is to set up a wordpress blog, get a datafeed from a merchant, and traffic and sales will come following that. Because this datafeed is supposed to be fed to the blog slowly, it seems like it is being updated very regularly and thus will get high rankings.

I’ve already bought the domain name and have the feed ready. So the next step is just reviewing the videos and setting things up.

If you want to check it out before I commence on the case study, here you go: 10 Day Cash

Posted by kang | 1 Comment »

I really meant to have Part 1 ready before the 7-Day launch promotion ends.

Unfortunately, due to heavy work commitments and my usual goofing off, I’m now doing part 1 with the launch promotion ending in a few hours time. If you’re wondering what the promotion is all about, check out the table of comparisons here:

If it manages to do all it promises, $497 isn’t expensive at all. Or if you’re really tight, the $397 would do too.

Okay, so what I’m going to do in this case study is this. I’m going to take one of my previous profitable campaigns, and recreate a campaign for it using SpeedPPC. I’ve taken the campaign down for awhile because I wanted to do a major overhaul; SpeedPPC came out at just the right timing.

So, here’s a screenshot of my spendings for this campaign:

Total of $103.59 SGD, which is about $60 USD

And my earnings..

A total of $171.45.

For a profit of $111.45, and an ROI of 185%. Nothing to write home about, but much space for improvement.I’m going to recreate this campaign from scratch, and assign one keyword per adgroup, which SpeedPPC is supposed to be able to do.

I’ll then sign up for Yahoo! and MSN and then use the campaigns generated from SpeedPPC and just plaster them in.

And then we’ll just sit back, relax and see what happens. Since SpeedPPC places a great emphasis on speed, I’ll try to take note how much time I spend on each activity as well.

I hope you’re looking forward to this

Posted by kang | 3 Comments »

Awesome short post on copyblogger!

I wanted to be an editor or a journalist… but I soon found I had to become an entrepreneur in order to keep my magazine going. ~Richard Branson

You’re not a writer.

You’re not a content producer.

You’re not a blogger.

You’re an entrepreneur.

Posted by kang | No Comments »

After a little contemplation, I took the plunge and bought Speed PPC today, at the first 7-days-discounted rate of $397.

It’s quite pricey for some people, but intuition plus the huge-name testimonials tell me that this software might just be worth it.

In the spur of the moment, I’ve decided to run another case study, and use it to develop a prior campaign of mine. Of course I can’t reveal the niche, but I think you will learn enough about it to help you decide whether it is for you or not.

One thing I know for sure is that this isn’t going to be easy for a complete newbie to PPC marketing.

So if you decide to buy through my link, I will personally help you learn all you need to know about Speed PPC, and if there’s sufficient demand, I might just create a quick-start guide and a cheat sheet.

I don’t know for sure at this point in time, because even I myself am still learning about Speed PPC. I’m still checking out the user manual and watching the video tutorials, so do stay tuned for more.

Just a brief background about myself; I do quite abit of PPC marketing, but I mainly depend on the Adwords Editor and Keyword Transformer at this stage. With the many functions that Speed PPC is said to have, there is a very high possibility that it will become my next tool of choice.

If that happens, $397 becomes a stupidly-low price.

I’ll post an update soon once I obtain some progress. Remember that the price increases by $100 once the 7-days-launch special is over. So do make up your mind fast!

If you purchase within these few days, we could probably even do this case study together.

Should be fun

Here’s my affiliate link:
http://www.speedppc.com/cmd.php?af=758557

Posted by kang | 2 Comments »

Finally got around to replacing the default header with my own.

Do you twitter? Add me!

http://twitter.com/kangwei

Posted by admin | No Comments »